For hair & beauty salons
Beaut-AI

You didn't open a salon to answer DMs at midnight. AI receptionist for hair and beauty salons

Beaut-AI answers every call, DM and enquiry for your salon. It checks the diary, books them in and takes the deposit, in your voice, 24 hours a day. You get your evenings back.

Live in a real Styal salon since May 2026 · 704 bookings taken through it · Your salon live in 2–3 weeks
The reality

Every missed call is a client who books somewhere else.

You're brilliant at what you do. But when you're mid-colour, you can't answer the phone. When you're closed at nine on a Sunday, that Instagram DM goes cold, and she's already messaged three other salons. It isn't a staffing problem. It's a physics problem: you only have two hands, and they're covered in tint.

Beaut-AI is the pair of hands that's always free.

What you actually want
What a well-run salon feels like.
Six things every salon owner wants. Beaut-AI is built to deliver all six.

Brilliant client experience

Every enquiry answered instantly, every client looked after, every touchpoint personal and premium.

Full chairs, full diary

No empty slots. Leads followed up fast, new clients finding you online, returning clients rebooking.

5-star reputation

A steady stream of Google reviews building your social proof and making you the obvious choice.

Strong online presence

A website that works for you. Found on Google, active on social, professional on every platform.

Zero admin, maximum craft

No more chasing bookings or replying to DMs at 10pm. Focus on what you do best.

Everything tracked

One integrated system where bookings, revenue, and client data all connect.

100x
more likely to reach a new enquiry if you answer in 5 minutes, not 30
Oldroyd, MIT Sloan / InsideSales lead-response study, 2007
56%
of client messages arrive when the salon is shut
Measured at Colour Blend, 1,137 messages over the 30 days to 19 Aug 2026
See it working

What it looks like day to day.

No dashboard to learn. Your clients message like they always do, and you get the summary.

One brain, wherever they message

The 10pm booking

S
Salon Manager
Instagram DM
22:04
Hi! Any chance of a cut & blow dry this Saturday?
Sarah has 11:15 or 2:00 free on Saturday, which suits you better?
2pm please 🙌
Done, you're booked for 2:00pm Saturday with Sarah. A £10 deposit secures it: pay here.
Deposit paid · booking confirmed · calendar updated

An Instagram DM at 10pm, answered and booked, nobody on the desk.

The AI phone assistant

B
Beaut-AI reception
live call, 00:42
CallerHi, do you have anything for a full head of highlights tomorrow afternoon?
Beaut-AILet me check… yes, 1:30 or 3:45 with Keeley. Which suits?
Caller3:45 please.
Beaut-AIBooked. I've texted you the confirmation and a deposit link. Anything else I can help with?

Every call answered, even three at once, at 8pm on a Sunday.

The morning briefing

Ops Manager
Your morning briefing
07:00
Today
14 bookings in the diary, fully confirmed
3 new bookings came in overnight
2 clients due a follow-up message today
Handled overnight
Booking reminder that failed to send, fixed & re-sent
6 enquiries answered while you slept
Needs you
1 refund request waiting for approval

One email at 7am: what happened, what's handled, what needs you.

The diary, filling itself

Thursday
Google Calendar, synced live
Today
10:00Leah, balayage
11:30Mia, cut & finish
13:00NEWSophie, full head highlights (booked overnight)
15:00
16:30NEWGrace, blow dry (booked 22:04)

Two of today's bookings arrived while everyone slept.

Reviews, rolling in

Google & Trustpilot
★ 4.9 across both
Sophie M.★★★★★2h ago
Booked at 11pm and got an instant reply, never known service like it.
Hannah R.★★★★★1d ago
The reminders and little check-ins make it feel so personal.
Jade W.★★★★★3d ago
Easiest salon booking I've ever done, start to finish.
Review requests sent automatically, only when the moment's right

Asked for automatically after checkout, on Google and Trustpilot.

Just-ask changes

O
Ops Manager
your on-call IT team
16:20
Can you change Saturday closing to 4pm and update the prices on balayage?
Done in draft, here's the before/after for the hours and the two price rows. Approve to go live.
Approve ✅
Live. Website, booking rules and the knowledge base all updated.
Change applied · 16:22 · fully reversible

You ask on WhatsApp in plain English. It shows the change, you approve, it's live.

Conversations recreated for clarity from live transcripts.

Your AI team

Start with one. Add the others when you're ready.

You don't learn software or juggle a stack of apps, you talk to your managers, like brilliant hires who never clock off. Most salons start with the Salon Manager and add the others once they've seen it work.

Start here
01

Salon Manager

Answers and books every client.

One brain across website chat, Instagram, Messenger, email and phone, in one voice, with one memory of every client. It books, reschedules, cancels, takes deposits and follows up. 24 hours a day.

When you want more clients
02

Marketing Manager

Fills your diary.

Turns the photos and videos your team already captures into a steady stream of on-brand content, runs your Meta and Google ads within caps you set, and handles your email, newsletters and SEO. It brings them in; the Salon Manager books them. Nothing publishes and nothing spends without your approval.

When you want it hands-off
03

Ops Manager

Keeps it all running.

Watches the whole system, spots problems before you do, and drafts its own fixes, showing you a plain before and after. Nothing goes live until you press approve.

You hold every gate. Nothing hits your feed, your client list or your ad budget without your say-so.

Proven in a real salon

Not a concept. It's been running a salon since May 2026.

Colour Blend is a luxury hair colour salon in Styal, Cheshire. Every call, DM, email and booking runs through Beaut-AI, across every platform, 24 hours a day.

613
Client messages answered every month while the salon was shut
16 hrs
A week back, in Catherine's own estimate
Seconds
To answer an enquiry. It used to take 3 to 7 days.
704 bookings taken through it since May 2026

“The biggest difference isn't the technology, it's the freedom: instead of evenings behind a laptop, I'm with my clients, my team and my family.”

Catherine Boden, Founder, HollywoodColourBlend®

Full disclosure: Catherine is my partner. That is exactly why Colour Blend was the first salon to run Beaut-AI. I needed somewhere to build it properly, and to be held to account for it, before selling it to anyone else. Every figure here is measured from her live system.

Read the full Colour Blend story →
What’s included
One team. Everything your salon needs.
A curated look at what your three managers handle. Trained on your brand, your services and your voice.

Every plan is built on: Custom Shopify website · Online booking + deposits · Shared knowledge base

Salon Manager

  • AI website chat Answers, checks availability, books, 24/7
  • Instagram + Facebook DM Every message answered in seconds, in your voice
  • AI telephone (24/7) A receptionist that never misses a call
  • Unified client CRM One memory of every client, across every channel

Marketing Manager

  • Social content creation Your photos & videos, atomised into a steady stream
  • SEO + local search On-site optimisation + Google Business Profile
  • Google Ads management Paid search for high-intent bookings, within caps
  • Review-gathering Post-appointment review requests, automatically

Ops Manager

  • Ops Manager Spots issues and drafts its own fixes, you approve
  • Team AI assistant Internal chat, operator tools & shared task board
  • In-salon checkout & finance Front-desk payments, reporting & staff commission
The honest bit

“But what about everything I've already got?”

We export it and bring it with you: your clients, their contact details, appointment history and notes, plus your service list and prices. Nothing is deleted at the old system until you're happy. The one thing that doesn't come across is saved card details, and that's by design: we don't keep cards on file at all. Each booking takes its own deposit at the time it's made.
For the booking side, yes. Deposits and the diary run through Shopify, so that part isn't optional. If you've already got a site you're happy with, say so on the call and we'll look at integrating with it rather than replacing it. Your domain, your content and your brand stay yours either way.
You do. Shopify, your email, your CRM and your domain are all in your name. You add us as admin; you can remove us at any time and everything keeps running.
It answers as your salon's assistant. If a client asks directly whether they're speaking to a person, it tells them the truth, every time. We don't pretend, because a client who feels tricked is a client you lose. Hear it for yourself
It escalates rather than guesses. Anything it's unsure about, complaints, colour corrections, anything emotionally delicate, goes to you with the full conversation attached, while the client gets a warm holding reply. It never invents a price, a promise or an availability.
Pricing
Simple, transparent pricing
Setup fee + monthly management. No lock-in. No hidden costs.
Small teams Teams with 10+ staff
Beaut-AI
Core
Website, inbox and CRM
£249/mo
management fee
+ one-time setup £1,495, or £1,346 paid upfront save 10%
Custom Shopify website + online booking and deposits
Omnichannel inbox: website chat, Instagram and Facebook DMs, email
Unified client CRM and knowledge base
Automated review gathering
Optional add-on
Ads management
Available on Full. Salons only for now.
+£399 per month, management fee
Meta and Google campaign management
Lead-ad instant follow-up

The £399 is our management fee only. Your Meta and Google ad spend is separate, paid on your own ad accounts and billed directly to you by Meta and Google. We never bill you for media, and you set the caps.

Prices shown are your Beaut-AI fee. You keep your own platform accounts (Shopify, email, domain, ~£40/mo, mostly things you already pay for). The setup fee is spread interest-free over 12 monthly instalments, or pay it upfront for 10% off. That instalment plan is the only 12-month commitment: the monthly management fee has no minimum term and stops on 30 days’ notice. Multi-location pricing is per extra site, your website and marketing are never charged twice; you only pay for each branch’s diary, staff, till and reporting.

A part-time receptionist on twenty hours a week costs roughly £1,200 a month, before employer National Insurance, and goes home at five. Beaut-AI Core is £249 a month and runs 24 hours a day.

Your first 90 days are risk-free.

If Beaut-AI isn't answering and booking your clients properly by day 90, we refund every setup instalment you have paid, cancel the rest, and you walk away. No argument. The monthly fee has no minimum term either way.

Run an aesthetics clinic? There's a dedicated plan, see Beaut-AI Clinic →

The real cost

What are missed enquiries actually costing you?

Put your own figures in. Nothing here is our estimate of your salon, it's your arithmetic, and you can see every step of it.

Based on your numbers, missed enquiries could be costing you around
£0 a month

This is an estimate from the figures you entered, not a guarantee.

Missed enquiries a month0
Of those, booked elsewhere0
At your average booking value£0
Beaut-AI Core costs £249 a month.
How this is worked out

Missed calls a day × days open a week, plus after-hours enquiries a week, gives enquiries missed in a week. That is multiplied by 52/12 for a month, then by the share you said book elsewhere, then by your average booking value. Every step is listed above and updates as you move the sliders.

Book a 20-minute demo
What you pay
Your Beaut-AI fee £249–£899/mo
Covers the AI, the automation, the phone line and hosting
Your platform accounts (you own these)
Shopify Basic ~£19–£25
Google Workspace ~£14
Airtable (CRM) free–£20
Domain ~£1
Total platform ~£34–£60/mo
The only accounts in your name are Shopify, your email, your CRM and your domain, most of which you already have.
What you’ll likely cancel
Old booking system
Fresha, GetSlick, Timely, Booksy
£30–£80/mo
Answering / PA service
Virtual receptionist or call handling
£50–£200/mo
Chatbot / live chat
Tidio, Crisp, or similar
£15–£40/mo
Social scheduling
Later, Hootsuite, Buffer
£10–£30/mo
Email marketing
Mailchimp, Klaviyo
£10–£40/mo
Typical saving £115–£390/mo
Many salons end up spending less than before.
Setup
Done for you. Your choice how.
We know the tech side can feel daunting. Choose how involved you want to be.

Fully guided

~2–3 hours of your time

We send step-by-step video guides. You set up accounts at your pace. We connect everything.

Best if you want to understand every part.

Shared access

~30 minutes of your time

You create accounts and add us as admin. We do the technical work. You stay in control.

Best if you want oversight without legwork.

White glove

~5 minutes of your time

We set everything up for you, all in accounts that stay in your name. You add us as admin, then remove our access the moment it's done.

Best if you'd rather it was simply handled.
FAQ
Common questions
None at all. We build, connect and manage everything. You just carry on doing hair.
Most salons are fully live within 2–3 weeks from signing.
It answers as your salon's assistant. If a client asks directly whether they're speaking to a person, it tells them the truth, every time.
It escalates anything it's unsure about to you, with the full conversation attached. It never invents a price, a promise or an availability.
Your first 90 days are risk-free. If Beaut-AI isn't answering and booking your clients properly by day 90, we refund every setup instalment you have paid, cancel whatever is left of the plan, and you walk away.
For the booking side, yes. Deposits and the diary run through Shopify, so that part isn't optional. If you've already got a site you're happy with, say so on the call and we'll look at integrating with it rather than replacing it. Your domain, your content and your brand stay yours either way.
Fresha sends a reminder. Beaut-AI has the conversation. It answers a question it's never seen before, checks the live diary, handles the objection and books her in.
It takes both. And a third. There's no queue and no hold music.
Any channel, any time. Pause the phone line for a week and it hands calls straight back to you.
Any time, with 30 days’ notice. There is no minimum service term. The only 12-month commitment is the setup instalment plan, if you chose to spread it rather than pay upfront. The setup covers building your system, and it’s yours. If you leave after the 90-day guarantee, the remaining setup instalments become due: the build was delivered.
AI costs, automation, monitoring, support and ongoing optimisation. Marketing extras like content creation come in on Full.

Every day you wait, the 9pm DMs keep going cold.

Book a 20-minute call. We'll look at your actual numbers, your average ticket, your missed calls, your after-hours enquiries, and show you the system running live. If it's not right for your salon, we'll tell you.

hello@beaut-ai.co.uk
Free · No card required · Live in 2–3 weeks